Milan Fashion Week | CONSINEE Collaborated with Two Prestigious International Brands by Invitation
Under the global spotlight of Milan Fashion Week, Mr. Xue Jingli, Chairman and President of CONSINEE Group, attended as an industry leader, witnessing two landmark moments dedicated to CONSINEE’s collaboration. From raw material to finished garment, from craftsmanship to cultural expression, we have evolved from backstage supporters to front-stage co-creators defining trends alongside international brands.
Two Runway Shows, One Testament to Industry Recognition
CONSINEE × ANTEPRIMA | Milan Time, February 26, 12:30
ANTEPRIMA, the iconic Italian fashion house renowned for elegant knitwear and premium textures, showcased a joint collection with CONSINEE in this season’s highlight event. The synergy of Eastern fiber aesthetics and Italian design ethos was eloquently embodied in every strand of yarn, epitomizing sophisticated wearable art.
CONSINEE × INSTITUTION | Milan Time, February 27, 18:00
Emerging designer label INSTITUTION, founded by Galib Gassanof—this season’s CONSINEE collaborator at Pitti Uomo—combines haute couture techniques, street culture, and social commentary. In this deep collaboration, CONSINEE incorporated avant-garde yarns alongside elements of the intangible cultural heritage Li brocade, articulating the core spirit of contemporary fashion.
From Backstage to Center Stage: Redefining the Value of Chinese Brands
This was more than an attendance—it was a coronation of CONSINEE’s identity within the global fashion ecosystem.
From Pitti Filati to Pitti Uomo, and now Milan Fashion Week, we continue to transcend boundaries, establishing Chinese high-end yarns as the preferred choice for international runways.
Transitioning from supplier to collaborative partner, we are reshaping the stereotype of “Made in China” as mere manufacturing, forging a new narrative: “Created in China” signifies premium standards.
From fiber to garment, we bridge cultures through yarn—melding Eastern artistry and sustainable vision into resonance with global fashion trends.
When luxury brands proactively seek collaboration and leading designers choose to co-create with us, it marks not only a milestone for CONSINEE but also symbolizes the ascent of Chinese high-end textiles onto the world stage.
Looking Forward: Beyond the Present
At its core, fashion is a revolution of materials; the definition of luxury begins with a belief in fibers.
We hold that true industry leadership lies not in following trends, but in originating them; not in relying on brands, but in enhancing their value through our innovations.
Moving forward, we will continue to leverage master craftsmanship, pioneering innovation, and a global vision to propel Chinese premium yarns from the global supply chain to the pinnacle of the value chain—letting the world experience the power of Eastern fibers.